Targeting Markets

The basic requirement in targeting any beef market is to have an objectively measured assessment of your current herd production levels, existing markets and available resources.

For a (stud or commercial) breeder, store buyer, backgrounder, feedlotter, it could take many forms such as kg of specified beef per Hectare, or kilograms /dollars invested; or any such quantifiable measure.

Establish a base to work from using your records which entail mating/branding records, weaning/yearling weights, scanning data/carcass data from abattoir feedback sheets or saleyard/paddock sales of the various turnoff groups.

Providing this is objectively measured, meaningful information, it can all be brought back to a common base, Profit($). Determine the correct emphasis to be placed on those traits which are relevant to your herd and your proposed target markets. It is through the judicous selection of bulls that the greatest influence and gains will be achieved.

Regardless of your situation - (whether Droughtmaster, stud, commercial, or crossbreeding), EBVs can be utilized to target recognized markets because they are expressed in units of measurement relevant to the trait. The language is Group Breedplan standardized between the breeds.

Allowing for differing breed bases, the technology can be used to modify production in crossbreeding as well as straight breeding situations.

Wynwood Droughtmasters have inbuilt generations of objectively measured economic benefits for the growth, fertility, calving ease and more recently, the carcass traits.

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